Brand Development

After college, I created an apparel brand focused on the dance and car communities. The entire endeavor was a challenge. Planning and executing on a vision that included general strategy, product development, event coordination, etc. forced me use and develop multiple disciplines to actively think through creative challenges. The unique challenges forced me to think more expansively about experiences, branding, competitors, timelines, product collections, and marketing. Whether designing a shirt, developing our e-commerce website, coordinating a dance workshop, or hanging out with people at a block party, each challenge helped me to learn and develop. I look forward to taking these experiences and using them to rethink problems, and propose encompassing solutions that takes multiple things into consideration.

Client: Fresh From Birth
Services: Identity, Product Development, & Event Organization